On May 15, 2026, Google published its first official guide to AI Overviews and AI Mode. The headline is blunt: GEO and AEO are still SEO. If you’re shopping for affordable seo services india, that changes which pitches deserve your money, because Google now names several AI-search extras you can skip.
What Google Actually Said
The guide says Google’s AI features are rooted in its core Search ranking and quality systems. It defines AEO as answer engine optimization and GEO as generative engine optimization. Then it states that “optimizing for generative AI search is optimizing for the search experience,” and calls that still SEO.
Search Engine Journal covered the release the same day. It also noted that Google’s Gary Illyes and Cherry Prommawin had told Search Central Live attendees that GEO and AEO don’t need separate frameworks. Now the position sits in written documentation. That makes it far easier to wave around in a client meeting, especially when someone is selling you a new acronym.
Five Things You Can Stop Paying For
Google’s “Mythbusting” section lists tactics it says you don’t need for Google Search:
- Special files, such as llms.txt, AI text files, or Markdown copies of your pages.
- Breaking content into tiny chunks for AI systems. Google says its systems can understand several topics on one page and show the relevant piece.
- Rewriting pages to catch every long-tail variation, since AI systems understand synonyms and general meaning.
- Chasing fake brand mentions. Google says this helps less than it looks, because core ranking systems focus on quality and other systems block spam.
- Special schema markup for AI. No such markup exists, though structured data still helps with rich results.
If your seo agency bills a separate GEO retainer for any of that, ask what it changes in Google. Danny Sullivan said in January 2026 that Google engineers advised against chunking. Cutting your content into bite-size bits for a robot is a bit like slicing a sandwich for someone who has teeth.

What Deserves Your Budget Instead
Google puts one thing above the rest: non-commodity content. Its example contrasts a generic list of homebuying tips with a first-person story about waiving an inspection and what the sewer line looked like. Google says useful, unique content will likely matter more in the long run than any other suggestion in the guide.
The technical side will feel familiar. A page must be indexed and eligible to appear with a snippet. Google also recommends solid crawling practices, semantic HTML, good page experience, JavaScript SEO best practices, and fewer duplicate pages.
Local and ecommerce sites get specific advice too. Google points to Google Business Profiles and Merchant Center feeds for visibility in AI responses.
Where “Still SEO” Stops
The claim covers Google Search. Search Engine Journal points out that it doesn’t settle how ChatGPT or Perplexity weigh signals, since they may weight things differently. If your buyers use those tools, track them separately instead of assuming Google’s rules carry over.
Google also labels its agent guidance as something to explore only if it’s relevant to your business and you have extra time. Nothing there is urgent.
How to Pick Affordable SEO Services India Businesses Can Trust
Affordable should mean fewer gimmicks while the fundamentals stay intact. Your budget belongs on content, crawlability, and clean technical work, and files Google says you don’t need can wait.
A reliable seo company in india will explain what each line item changes in Google Search and how it will measure the result. Ask to see sample articles. Then check whether they read like real experience or like a template with the nouns swapped.
Treat any claim to be the best seo company in india as a marketing line. Ask for proof you can verify, such as reports pulled from Search Console.
Based in the capital? An seo agency in delhi that manages your Google Business Profile properly covers a piece Google specifically recommends for local visibility in AI responses.
About Revelar Solutions
Revelar Solutions is a digital engineering and marketing studio headquartered in Lucknow, with a presence in Delhi. We serve clients across India and the USA. Our SEO work follows what Google documents: useful content, sound technical foundations, and reporting you can check.
Want a plan that spends only on what Google says matters? Reach the Revelar Solutions team through the contact page at revelarsolutions.com.











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